Turismo
Red Sea Global Partners with Adobe and Globant to Deliver Unforgettable Digital Experiences for Guests at Every Step of their Journey
"When visitors come to The Red Sea they are captivated by the landscapes and resorts, and we needed the digital experience on VisitRedSea.com to have the same breathtaking effect," said . "The incredible content and personalisation capabilities in Adobe Experience Cloud leave a lasting impression at every step of the journey, from researching and booking, to arriving at their resort and throughout their time at The Red Sea."
The Red Sea Global team built the Visit Red Sea digital properties on Adobe Experience Manager ensuring visitors and prospective guests receive a personalised digital experience, bringing the destinations and luxury resorts across The Red Sea's islands and beaches to life through AI-powered dynamic content on web and mobile.
"With Adobe, prospective visitors are immediately met with stunning visuals and a personalised experience that captures the unique beauty of the destination from the moment they visit VisitRedSea.com" said "Red Sea Global's vision, combined with the power of Adobe's AI technology, sets a new standard for digital experiences in the travel industry, where every interaction counts."
By combining Adobe's AI and real–time decisioning capabilities with Globant's end–to–end architecture, integration and journey orchestration, Red Sea Global are able to unify content, data and AI to serve context–aware experiences at every step – from initial destination research through to planning itineraries, booking and the on–site experience.
With the Connected Visitor Experience, our focus is to help Red Sea Global generate tangible value while delivering world-class experiences," said . "By unifying data, AI, and IoT around the traveler, and combining Adobe's advanced suite of tools with Globant's expertise in AI and cross-industry innovation, we are building an ecosystem that works seamlessly end-to-end. This foundation enables RSG to scale, personalize responsibly, and set a new benchmark for luxury travel worldwide.
Adobe Experience Manager's robust decisioning engine, seamless integration with Adobe Target and built-in analytics features, are essential to delivering the high degree of personalisation that means every visitor to VisitRedSea.com receives content and communications that match their individual preferences, both on-site and across its digital channels, while also driving conversions to the resorts booking sites.
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com .
Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.
A third destination, Thuwal Private Retreat, opened in 2024. RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.
RSG is a PIF company and a cornerstone of Saudi Arabia's ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.
www.redseaglobal.com
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
For more information, visit www.globant.com.
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Press Contact
Mike Ruppert
Head of Enterprise Communications UK, Ireland ,
Middle East and Africa
Adobe
ruppert@adobe.com
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