IPONWEB Appoints Brian Fitzpatrick as General Manager of Demand Business

Of the appointment, Mouzykantskii said: "Brian's strong and tenured background in digital media and long history of servicing enterprise demand partners will accelerate IPONWEB's ability to deliver on the increasingly complex challenges our clients face. He has a proven track record of pushing innovation in media and will play a pivotal role in enhancing our strategic vision and growth among agencies, advertisers, and DSPs globally."

Of the appointment, Mouzykantskii said: "Brian's strong and tenured background in digital media and long history of servicing enterprise demand partners will accelerate IPONWEB's ability to deliver on the increasingly complex challenges our clients face. He has a proven track record of pushing innovation in media and will play a pivotal role in enhancing our strategic vision and growth among agencies, advertisers, and DSPs globally."

Fitzpatrick added, "The digital media industry is still in its infancy and currently experiencing some major growing pains as advertisers and agencies struggle to come to terms with the issues of trust and transparency. While the application of technology to support the supply chain has been a positive force in general, it has left some in the industry confused about its true effectiveness. IPONWEB is already working with some of the most forward thinking businesses in the industry to develop solutions that help to streamline the media buying process making it more effective and efficient."

About IPONWEB: 
IPONWEB is an industry pioneer and world leader in the engineering and operation of highly customized, real-time media trading systems for publishers, advertisers, agencies and innovative technology companies. With more than 12 years' experience driving innovation in the ad exchange and real-time technology space, IPONWEB is the 'behind the scenes' technology provider that many of the world's leading industry players rely on to successfully power their media and data businesses. Visit www.iponweb.com to learn more.

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