Sport
Martini Racing Ciclismo: Tom Boonen Appointed as Road Captain
Following on from their recent involvement in F1 with Williams-Martini, the vermouth brand is now focussing once again on cycle racing. Their aim with Martini Racing Ciclismo is to encourage workers in the hospitality sector to maintain a balanced lifestyle. Weekends are the busiest time for most workers in hospitality, and the cycle races are therefore mainly scheduled to take place on Mondays, on the road in the spring and summer and with cyclocross and track events in the autumn. A veritable winter training camp was organised in Calp, Spain last January, with around 30 cyclists taking part.
The rides are generally led by professionals and former professionals like Zdenek Stybar,
Sven Nys , Iljo Keisse, Ludo Dierckxens, Puck Moonen and
Tom Boonen . The team eventually settled on
Tom Boonen as the ideal pacemaker, leading to the signing of a two-year agreement which sees Boonen appointed as road captain for the Martini Racing Ciclismo programme in
Belgium .
The idea of bringing workers in the hospitality sector together through the medium of cycling has proved so successful that similar projects have now been launched in several other countries. Martini Racing Ciclismo chapters have sprung up in Spain , Italy and the UK, and they're soon to be joined by teams from the Netherlands , Denmark , the US and China .
(Photo: https://mma.prnewswire.com/media/843137/Tom_Boonen.jpg)