Editoria e Media
Greensleeves Care launches 'guerrilla' campaign to bust myths about care homes
Teams and residents from Greensleeves Care's homes all over the country are going out into their communities, placing keys in landmarks and public areas and sharing them with businesses. The sustainably-produced wooden keys carry tags with messages that spell out common myths around care homes, and challenge them with facts. The keys are designed to create intrigue and to encourage people of all ages to engage with the reality of care home life, join the conversation on social media at #KeysToOpenMinds or visit their local Greensleeves Care home to see first-hand.
The campaign, which launches in time for Care Home Open Week 2023 (26 June – 2 July), comes after reflecting on the perceived divide between public understanding and the reality of care home life. Greensleeves Care's recent customer satisfaction survey across its 28 homes in England shows that 93% of residents who responded are happy with their care and the vast majority feel empowered to make choices about their day-to-day life.
For people like Margaret, 81, moving to a care home in East Suffolk three years ago was nothing like she expected. She said:
Shona King , Director of Business Development at Greensleeves Care, said:
The campaign is further supported through online content that tackles head-on the top seven myths of care homes. Greensleeves Care is also committed to continuing the myth-busting beyond Care Home Open Week, including through public presentations and events.
is a leading UK not-for-profit care home organisation that offers award-winning person-centred residential, dementia and nursing care across 28 care homes.
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