Cibi e Bevande
THE DELICIOUS DESSERT COMPANY: STRAWBERRIES & CREAM VOTED MOST ICONIC BRITISH FLAVOUR
Despite Sticky Toffee pudding being a traditional dessert for many years, first created during the Second World War, the flavour failed to make an impression on the older generation with only a third of this age group considering it to be an iconic British dessert (34%). Instead, it was found to have more favour with the younger generation – with 43% of under 35s voting for its place in the British hall of fame.
The research also found that the over 55s liked to keep it simple when it came to their British flavours, with many over 55s looking to fruity flavours as their icons. Half of this age group considered apple to be iconically British – double that of the under 35s (24%) – and a further 52% favoured summer berries (compared to 34% of the under 35s).
said: "In Britain, we are blessed with many iconic flavours that have been passed from generation to generation and form the basis of our iconic cakes, bakes and desserts. It is interesting to see how each generation views these flavours – from older generations looking more fondly on simple, classic flavours to younger people favouring the punchier, more intense taste sensations. As we approach the Queen's Platinum Jubilee weekend, where cakes and treats will be staples of street parties and celebratory events across the country, The Delicious Dessert Company is re-inventing traditional staples for a new age. Our first three eclair products range from Sticky Toffee to Strawberries and Cream - and we have a special celebration creation on the way for Jubilee weekend. This brand-new range of luscious eclairs brings the excitement back to the iconic cakes we already know."