La Maison Cointreau, Patron of Laetitia Casta First Short Film - "En Moi" to be Presented at Closing of La Semaine de la Critique at the Cannes Film Festival on Thursday 19th May 2016

     (Photo: http://photos.prnewswire.com/prnh/20160517/368821 )

     (Photo: http://photos.prnewswire.com/prnh/20160519/369721 )

The partnership between La Maison Cointreau Cointreau and Laetitia Casta began in 2015, when she took on the role of International Creative Director. Only a few months later, Cointreau provided Laetitia Casta with their support by becoming a patron of   (In Me).

It was during Cointreau and Laetitia Casta's very first meeting, that Cointreau asked Laetitia Casta what her dreams might be. One of them was to produce her first film - to explore her creativity, to dare and to achieve something in another field: directing.

   is the motto that has been embedded in the cornerstone of Cointreau since its creation in 1875 by Édouard Cointreau. In over 165 years of history, La Maison Cointreau has enabled countless artists from very different backgrounds to explore their creativity and reveal their talents. This May, Cointreau will grant the creative wish of Laetitia Casta .

"     " said Maud Rabin , Cointreau's Communication and Image Director.

As International Cointreau's Creative Director, Laetitia Casta wanted to continue telling the story of Cointreau - the work and commitment that Louisa had set for herself of curating artists. Laetitia Casta also intended to pass down what she herself had received, and worked with Cointreau's teams to create a charity programme, the Cointreau Creative Crew. An initiative that aim to invite people to explore their creativity in order to achieve fulfilment.

For further information on the jury and projects, please visit the Cointreau Creative Crew website http://www.CointreauCreativeCrew.com and Cointreau website: http://www.Cointreau.com.  

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