Industria
Fenwick launches MyFenwick loyalty programme with campaign "Earn Your Stripes"
Members can turn their loyalty into real value, with points redeemable as money off future purchases across Fenwick. Rewards start from just £2 off for 200 points, £5 off for 500 points, £10 off for 1000 points and so on, giving customers the flexibility to use their balance for small treats or to save towards something special. As the programme works on a rolling 12-month basis, points earned today remain valid for a full year, encouraging members to enjoy the rewards of their loyalty at a pace that suits them.
All members begin at the Green tier with every tier of designed to offer customers a richer experience the more they engage. All members enjoy priority booking for Fenwick events and access to members-only shopping events, while Silver tier introduces additional rewards such as a birthday reward (double points on purchases one week before and one week after a member's birthday), in-store complimentary beauty sampling, and invitations to exclusive previews including restaurant events, and campaign and product launches.
In addition to triple birthday points and invites to private fashion showcases, Gold tier members will gain access to exclusive cultural brand experiences with some of Fenwick's key partners including Newcastle United Football Club, Baltic Centre for Contemporary Art, the British Fashion Council, Greggs, and Glasshouse offering members unique opportunities to connect with the brands and institutions they love. These Gold tier rewards are in addition to all Green and Silver tier rewards.
To mark the launch, Fenwick created a large-scale projection on the Baltic Centre for Contemporary Art in Newcastle on the evening of 9 September. The projection, featuring the campaign creative, was accompanied by the illumination of the Millennium Bridge in Fenwick green, generating a striking visual across iconic landmarks in Fenwick's place of origin in 1882.
The launch of is supported by a high-impact national and local campaign designed to drive awareness and sign-ups across all catchments. Out of home advertising activity spans 50 sites across the country delivering 20 million impressions and almost 1 million households will be reached through targeted door drops.
Mia Fenwick , Deputy Executive Chair, said:
" is a natural extension of our hospitality, designed to recognise and reward our customers with tailored benefits, exclusive access, and unique experiences. 'Earn Your Stripes' marks the launch of Fenwick's first-ever loyalty programme, providing meaningful ways to thank and reward our customers when they join the community."
is free to join in-store or online at from Wednesday 10th September with all customers invited to from launch day.
Britain's family of style pioneers since 1882. Fenwick offers a curated edit of luxury across fashion, beauty and lifestyle, presented in an inspirational shopping environment across eight stores and digital. Fenwick is the largest family-owned group of department stores in the United Kingdom offering in-store events, bespoke services, treatment rooms and innovative restaurants.
Fenwick.co.uk @FenwickOfficial
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