Editoria e Media
Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data
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"MAS competition will be based on the breadth of functions and integrations, particularly with vertical-specific integrations," said , . "Advances in analytics, especially , will be crucial to customers."
Frost & Sullivan's recent analysis, , examines the factors driving and restraining MAS market growth. It analyzes the technology trends impacting MAS product development and customer behavior for MAS, as well as the top MAS vendors and the ways in which they are approaching the market. It also presents the adoption patterns of MAS across the regions of ( ), ( ), and ( ).
The NA and EMEA markets will continue to grow strongly. NA will be driven by the greater penetration of MAS among small- and medium-sized media organizations and new media platforms. The APAC market is, however, restricted by the slower pace of .
"Due to the prevalence of SMBs in APAC and low labor costs, MAS adoption will be higher in NALA and EMEA in the foreseeable future," noted Siefken. "However, APAC may be seen as a growth opportunity toward the end of or after 2025, particularly among large businesses and enterprises."
For additional growth opportunities, vendors are likely to:
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