Turismo
Countdown to FITUR 2025: The Key Global Event for the Tourism Industry
once again opens the international calendar of tourism fairs, reaffirming its leadership as the top event by volume of participants and attendees, with the backing of all public and private stakeholders in the value chain. This is supported by the figures presented during the press conference: showcasing their offerings across , including .
Additionally, the excellent industry response to is expected to be reflected in attendance numbers, with projections exceeding from Wednesday to Friday and around over the weekend. This influx is estimated to generate an economic impact of €445 million for Madrid, positively affecting sectors such as transportation, hotels, gastronomy, culture, and entertainment.
After a year of post-pandemic recovery in 2024, FITUR is once again defined by growth. The direct participation of main exhibitors has reached 884, marking a 10% overall increase and a 19% rise in international representation.
This international focus, central to FITUR's objectives, is reflected in the 101 official country representations—five more than in the previous edition—and the addition of , primarily from Africa and Asia .
Highlighting the role of innovation, the area has grown by 6%, showcasing global trends in tourism booking technologies and .
Among the highlights for 2025 is participation as
, with a significant presence to showcase its diverse tourism offerings and strengthen its global positioning. According to data from
and , 2024 was a record year for international tourism, with 6,657,377 foreign visitors, a 12.6% increase from the previous year.
has renewed , emphasizing sustainability and business by connecting the tourism industry with other sectors to generate new traveler niches.
developed with CRUCEROADICTO, will highlight the cruise industry's commitment to sustainability. will promote diversity and inclusion, while will explore language tourism opportunities in partnership with FEDELE. in collaboration with the SPAIN FILM COMMISSION, will connect the film and tourism industries. Meanwhile, in partnership with AFYDAD, will demonstrate how sports tourism fosters responsible tourism.
, created with ITH, will explore how AI is revolutionizing travel management. will focus on challenges in talent and training. , in collaboration with WOMEN LEADING TOURISM, will promote female leadership. developed with SEGITTUR in partnership with ICEX, will showcase the potential of Spanish tourism companies. Lastly, , in collaboration with IMPULSA IGUALDAD, will advance accessible tourism through initiatives such as the second FITUR 4all Awards and the first Best Practices Guide.
The will address how tourism can contribute to sustainable food management.
More information on https://www.ifema.es/en/fitur.
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