Editoria e Media
SegMark Solutions Releases First-Ever Marketing Strategy Guide to Profitable Streaming and Hybrid Events and Association Meetings
To give organizers increased opportunity to attract large numbers or viewers, grow sales and profit in uncertain times, SegMark developed the first . The Marketing Guide presents marketers of B2B streaming events and association meetings with a proven content development process designed for effective brand communications, because if marketing doesn't communicate effectively nothing happens.
Joe Watson , SegMark Solutions President and Founder
SegMark's marketing strategy guide is the first definitive framework and proven process designed specifically to help organizers and marketers differentiate and communicate the competitive value of their streaming events and meetings by adopting Hollywood's effective brand marketing strategies and tune-in tactics. Marketers for the leading streaming video distribution platforms, including but not limited to Netflix, Disney+, Paramount+ and Amazon Prime Video, tell relevant interesting pre-release promotional stories for each of their streaming movies and DOD productions.
SegMark's Marketing Guide is written in step-by-step phases to help marketers reinvent and adapt from traditional pre-virus in-person marketing strategy and tactics to streaming, hybrid and DOD events and association meetings to achieve the desired outcomes of expanded reach, earned media, audience engagement, registration and sustained profitable growth.
Fourteen (14) marketing strategy Steps to take in four (4) phases, with fifteen (15) Tables of useful data and trends. Each Step comes with two written lesson narratives: and " The end-to-end framework includes PEST Analysis, SWOT Analysis, marketing Audit KPIs, Competitive Landscape, Strategic Intent, Positioning, Value Proposition, Brand Essence, Seven (7) Basic Hollywood Plots for Events and Meetings marketing, SEO Keywords and Phrases, Media Plan, and Measurement. To help the marketer get started, a completed Step 1 Example PEST Analysis has been included as a Free bonus.
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To read the full , get the Free Bonus PEST Analysis and preferred pricing, go to https://gotosegmark.com/the-guide before May 31, 2021 .
To learn more about the SegMark Solutions best-in-class digital suite of marketing tools for effective B2B event and association meeting marketing communications go to www.GoToSegmark.com
For more than a decade SegMark has been an industry leader in effective digital marketing platforms that deliver great results for organizers of B2B events and association meetings, both nationally and internationally. SegMark clients annually produce some of the largest events and meetings in their respective retail sectors. SegMark's best-in-class suite of proven digital marketing tools not only generates attendance to events, it also provides customized promotional strategies for exhibitor marketing. A cross-functional team of specialists support each of SegMark's secure online platforms for pre-event traffic building along with post-show follow up and are complimented by responsive analytics reports that produce more profitable business decisions by event management. SegMark has deep insight and understanding of exhibitor behavior, needs and preferences and paired with the select integrated technology empowers event management to engage positively with their participants, ultimately making these interactions lucrative for the events themselves.
Media Contact
Kat Anderson
TheGuide@segmarksolutions.com
SOURCE SegMark