Superpedestrian Unlocks E-Scooter Safety Breakthrough With Acquisition of Navmatic
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Superpedestrian's new Pedestrian Defense capabilities will resolve deeply ingrained challenges in micromobility that have led many cities to restrict, sanction and even ban shared e-scooters.
By integrating Navmatic's Super Fusion technology into Superpedestrian's existing Vehicle Intelligence (VI) platform, Pedestrian Defense was born to ensure that unsafe behaviors like sidewalk riding, wrong-way riding, aggressive swerving and repeated hard braking are detected, then immediately corrected by slowing or safely stopping the scooter. Pedestrian Defense is a unique system which makes Superpedestrian the only micromobility provider that can reliably detect and correct unsafe rider behavior in real time, and at scale across an entire fleet. The new technology integration also allows Superpedestrian to translate sensor data into other interventions, from direct notifications and incentives for riders to comprehensive dashboards for policymakers that show safety trends and illustrate locations prone to unsafe behavior or increased chance of a crash.
Watch a video of Pedestrian Defense in action: https://youtu.be/3kSYnFPc80Y
Superpedestrian is launching pilot demonstrations of Pedestrian Defense across the country this month, with full LINK fleet applications beginning in Fall 2021.
"Superpedestrian has cracked the code to one of this industry's biggest challenges. Our e-scooter is unique because it has the computing power and sensors that Navmatic's Super Fusion needs in order to operate in the field. Now, we can scale Pedestrian Defense across our entire fleet and offer riders and cities something no other company has: a real-time solution to aggressive and unlawful riding," said Assaf Biderman, CEO of Superpedestrian.
"We've spent years at Navmatic developing the most fine-grained sensor fusion and rider behavior detection out there. With Superpedestrian's high-quality hardware and smart system operation, we can detect how riders behave, make real-time interventions, and give cities actionable insight into the safety of their streets. This is what cities really need to solve the problems associated with e-scooters, and our team is the first and only one to achieve it. We are excited to join Superpedestrian, the technology-leading micromobility player. Only with Superpedestrian have we found the combination of a company that owns a leading sensing technology and that shares our passion to make cities safer," said Boaz Mamo, CEO and founder of Navmatic.
The Pedestrian Defense active safety system will:
At the end of each ride, all riders will receive a Safety Rating that chronicles both unsafe and safe behaviors. This individual Safety Rating is used to deliver customized in-app and SMS safety training. As ride behavior improves, riders receive discounts on their future rides. Chronically unsafe riders are not allowed to ride again.
More than behavior, data from the Pedestrian Defense system can be put to work to improve infrastructure, too, helping cities target locations that may need maintenance or safety upgrades.
About Superpedestrian:
Superpedestrian was spun out of MIT in 2013 with the mission to develop the world's smartest and safest light electric vehicles. In 2020, Superpedestrian debuted the LINK Super Scooter, heralded as "The Volvo of E-Scooters" for its patented vehicle safety platform that actively prevents the mechanical and electrical hazards that beset other e-scooter operators. Scooter photos available in our Press Kit: https://www.link.city/press.
About Navmatic:
Navmatic enables high-accuracy positioning in the most challenging environments by fusing standard GPS hardware, sensors, and proprietary sensor fusion software. Navmatic's solution is specifically tuned for micromobility vehicles, combining high-rate sensor measurements with multipath mitigation algorithms to unlock key location-based micromobility features such as rider behavior detection, education and insights for cities. Learn more at navmatic.io.
CONTACT:
Wiley Norvell | 646-422-9614
[email protected]
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