Cibi e Bevande
Shipyard Makes Waves With Low Alcohol Alternative
With its origins firmly rooted in East Coast American Brewing, Shipyard has risen to popularity throughout the UK by a growing interest in American Craft Beer. Following the huge success of Shipyard American Pale Ale across the on-trade , the launch of Low Tide responds to consumer demand for quality low alcohol alternatives.
Sam Coles , Shipyard brand manager explained:
Low Tide, the 0.5% low alcohol alternative joins the brands already strong portfolio including craft keg category leader , Shipyard American Pale Ale and the fastest growing Premium Bottled Ale, Shipyard IPA . The inclusion of Low Tide has prompted a brand identity update across the range and includes illustrations taking inspiration from shipyard docks.
Sam concluded:
Editors Notes
Image Asset Download - https://we.tl/t-NN3lq4x9PD
NAB/LAB – Abbreviation of No Alcohol Beer and Low Alcohol Beer.
The Shipyard range comprises three effortlessly refreshing pale ales which offer drinkers a first step into craft ale. From a family-owned brewery based in Portland, Maine , on the East Coast of America, Shipyard's beers are distinctive, fresh and full-bodied and brewed using only the best ingredients.
True to the brand's American roots, Shipyard is about down-to-earth, American craft beer.
Beer that doesn't compromise on quality or flavour.
Low Tide is being released across both the on and off trade throughout June 2019 . It will be available in Morrisons from 3 June and for more information on pub/bar stockists, please visit www.shipyardbeer.co.uk/ for more information.
Low Tide (0.5% alcohol) Tasting Notes
A juicy, tropical Pale Ale, with a fullness that belies its low alcohol. Generous quantities of hops are added throughout the brewing process and it is those hops that deliver Low Tide's richly fruity hop character, with tropical fruits, and notes of subtle citrus and blueberry.
More info and sources
CGA Business Leaders Survey 2018
In the On Trade, American Pale Ale is in leading category value growth +35%^ with the fastest rate of sale +7%^^
Source - ^CGA OPMS MAT data to 1 Dec 2018 ^^CGA Ons, up to we 1st Dec 2018 – 12we Value & YOY % Chg
In +36% volume growth* in a declining category at -12%**
Source - *CGA OPMS MAT data to 1 Dec 2018 . **CGA OPMS MAT data to 1 Dec 2018 – Traditional Keg Ale Brands include John Smiths -8%, Worthington -6%, Tetleys -18%, Belhaven Best -6%, Boddingtons -21% Volume Sales MAT % chg. YA
Crafted PBA category in +50% growth* with Shipyard IPA being the category's highest ROS at 58%**
Source - *IRI Total Market, 52 weeks to 2nd February 2019 **IRI Major Multiples, 12w/e to 2nd February 2019
For more information or to set up interviews on Low Tide and the wider Shipyard range and/or images, please contact Lauren Hagan on lauren@thevitalagency.co.uk or 01926 338811