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HAUS LABS BY LADY GAGA LAUNCHES A CLEAN, CUTTING EDGE LONGWEAR FOUNDATION INFUSED WITH 20+ SKINCARE INGREDIENTS, IN 51 SHADES + 2 ADDITIONAL INNOVATIVE COMPLEXION PRODUCTS
Finally, an innovative clean foundation for makeup lovers without compromising long-wear or makeup performance (no caking, no slipping), suitable for all skin types, including sensitive and acne-prone. Recently named as "the foundation drop of the year" by TikTok beauty superstar Mikayla, the Triclone Skin Tech Foundation was developed with an extensive range of 51 meticulously formulated shades based on color theory, validated by several high-profile industry experts, and swatched on more than 400 shade models - to ensure that everyone will find their match.
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The launch coincides with the Sephora Animation featuring Lady Gaga in the Window, Front of Store Tables, and major rollout of the Haus Labs retail fixture across 480 Sephora US and CAN (45 states and 8 provinces) - hitting 500 stores by year end, as part of the brand's strategic growth plan, with eyes on international.
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A clean, weightless, buildable medium coverage foundation with (proprietary, patent-pending) fermented arnica is an advanced, skincare-infused (20+ skincare ingredients), longwear foundation that delivers a natural, second skin, luminous finish.
Haus Labs meticulously curated a shade range that was inclusive and suitable for all skin types, including sensitive and acne-prone skin. Using the science of color theory, Haus Labs by Lady Gaga purposefully formulated a spectrum of 51 shades across 6 families, based on skin's depth and undertones. The numerical system (590-000) is based on the pigment load by shade – the higher the number, the higher the pigment load and the deeper the shade.
The heavy, frosted, high-fashion glass bottle can be recycled, or upcycled into a bud vase after use.
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Complimenting the Haus Labs complexion arsenal is the Haus Labs Foundation Brush. Designed to optimize foundation performance, the ultra-soft, dense synthetic vegan, cruelty-free brush fibers hug the face and seamlessly apply and blur product for a natural looking, airbrushed finish. The short, ergonomic, aluminum handle offers a luxe look, as well as control of pressure and application - for optimized performance.
To complement this next-level foundation, the Bio-Blurring Loose Setting Powder is a clean, skincare-infused loose powder that blurs imperfections, smoothes skin and optimizes makeup performance in 5 talc-free, soft-focus shades. This multitasking powder combines talc-free, gel-powder technology and finely milled pigments to deliver a weightless veil of translucent color with a comfortable, flawless finish. Similar to the foundation, the loose powder with fermented arnica visibly reduces redness and irritation. Other HausTech Powered™ ingredients include plant squalane to nourish and soften skin, as well as tourmaline to leave skin energized.
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HAUS LABS BY LADY GAGA™ // @hauslabs // hauslabs.com // #hauslabs #hauslabsfoundation
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