Information Technology
TrusTrace Recognized as a Representative Provider for Digital Product Passports in Gartner® Research
According to the research, "Instigated through sustainability regulations, digital product passports create a rich digital identity for products throughout their life cycle." Gartner expected that, "the DPP market is anticipated to grow at a 24.43% compound annual growth rate from 2025 to 2034." Far from a one-size-fits-all tool, DPPs will evolve across industries to enable compliance, richer consumer experiences, improved supply chain transparency, and new business value.
For companies in the EU fashion or battery markets compliance deadlines are approaching fast, yet many still underestimate the scope of the challenge. " ," said Shameek Ghosh , CEO at TrusTrace. " ."
While many DPP conversations focus on consumer-facing pilots, true readiness requires accurate, auditable product-level data on origin and impact. Managing this at scale demands robust systems for integration, governance, and interoperability – or consumer-facing efforts will falter.
Forward-looking brands piloting with TrusTrace gain early insights and operational edge, including a two-year project with The Swedish School of Textiles.
Three participating brands elaborated on the benefits:
said Lina Ödeen, Head of Sustainability at ETON. " "
" " explained Sandra Roos , VP Sustainability at Kappahl. " "
" " said Julia Persson , Sustainability Coordinator at Gina Tricot.
Last year, TrusTrace launched , a playbook with everything brands need to prepare for DPPs and capture value beyond compliance, including a proposed data protocol for expected requirements in the delegated acts.
TrusTrace's AI-enabled platform delivers an end-to-end DPP readiness solution streamlining traceability, automating compliance, and consolidating product-level data across regulations. By connecting brands, suppliers, partners, and stakeholders, TrusTrace ensures companies are compliance-ready and equipped to leverage DPPs to improve operations, impact, and engagement.
For more information, visit www.trustrace.com . For images, click here .
Gartner® report , Kevin Lawrence , 03 July 2025 .
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