Made in Sunshine: Rimmel London's Sunshimmer Presents Binky Felstead

     (Photo: http://photos.prnewswire.com/prnh/20131206/658403-c )

" says Binky Felstead .

As a girl about town, Binky epitomizes Rimmel's cool and eclectic London style. Her great personal appeal and London connection also means she is well positioned to communicate the key brand values. The new Sunshimmer campaign will be seen across print, online and in-store advertising in the UK and Ireland in 2014. The campaign will also introduce the brand's re-styled product packaging, plus the addition of two NEW products:  and .

delivers all the bronzing benefits of instant tan: immediate colour and a healthy-looking glow that covers and evens skin tone. PLUS, it offers the skin-perfecting benefits of a BB cream: it perfects, delivers 24-hour moisture, softens and smoothes skin.  A must-have multi-tasker for sun-kissed skin. Available in 2 shades from January 2014 .

leaves skin moisturised, soft and feeling super-smooth. The upshot? An easier instant tan application that allows a more uniform, natural-looking finish and colour that lasts for longer. The non-greasy formula is enriched with a Hydra-Oil complex, composed of macadamia and argan oils. Macadamia oil and argan oil are renowned for their nourishing and conditioning properties, leaving the skin touchably soft and beautiful. Available from January 2014 .

Sunshimmer Instant Tan BB Prefector, RRP £6.99, Sunshimmer Pre Tan Exfoliator RRP £3.99

Available in stores nationwide from January 2014