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Pearle Vision Introduces "Maya" The Latest Installment In Their Award-Winning Small Moments Campaign
Created by Energy BBDO, the team hired acclaimed filmmaker Samir Mallal to direct. Mallal felt a kinship with Maya and the subject matter, saying he lived it himself. " Mallal brought the script to life from the perspective of Maya, a teenager who starts out shy and awkward, but eventually grows into a more confident teen with the help of an understanding Pearle Vision eye care expert.
The Director of Photography on the ad is award-winning cinematographer Andrij Parekh , who won an Emmy for his work on HBO's .
Doug Zarkin , Vice President and Chief Marketing Officer for Pearle Vision says "
In conjunction with the launch of their new TV commercial, Pearle Vision will also launch "Eyes On The Prize," a two-part social media web-series in which they are teaming up with renowned parenting and youth development expert Dr. Deborah Gilboa , New York Times Best-Selling Author Kelle Hampton, and star of the breakout web-series Actress Tia Mowery for a live, informative online conversation and Q&A. The discussions will cover the upcoming school year and advice for parents on how to work through the impact the past 18 months has had on mental and physical health, including the impact of further delaying annual wellness items such as an eye exam.
Says Zarkin
Kelle Hampton says
Dr. Deborah Gilboa says "
" says Tia Mowry .
Available for Interviews and slated to participate in the social media initiative are:
Tia is known for starring in the iconic sitcom , and currently stars in Netflix's NAACP Image Award-winning series
. She has published several books, and her second cookbook,
, will be released on September 28 . She hosts her own YouTube channel,
with weekly videos that help viewers solve life's little dilemmas fast. It is Kin Community's fastest growing channel to date. Tia has a devoted and strong social media presence of over 21 million followers.
Deborah Gilboa , MD, (aka "Dr. G") works with families, educators, executives, and businesses to identify the mindset and strategies to turn stress to an advantage. She is a leading media personality seen regularly on
and is the Resilience Expert for . She is also featured frequently in
, and countless other digital and print outlets. Dr. G is board certified attending family physician and is fluent in American Sign Language. She lives in
Pittsburgh with her four boys.
Kelle is the New York Times Best-selling author of and writes about parenting and celebration on her blog Enjoying the Small Things. Kelle has also created several online courses and guides which have served thousands of students and readers. She's Vice President of the non-profit Ruby's Rainbow. Kelle has contributed to and
Doug Zarkin Vice President & Chief Marketing Officer for Pearle Vision holds an impressive array of honors for his marketing and brand building work including an ANA Genius Award, Brandweek's Constellation Award, a Silver Clio Award, and multiple Effie Awards. He was recently named a Retail Innovator Award Winner and was recognized by his peers as Top 40 Over 40 and twice recognized as Innovative Marketer of The Year by The CMO Club. His work at Pearle Vision is currently the subject of a Harvard Business School case study on brand rejuvenation. He's also a recognized retail and brand marketing expert with multiple appearances on all the major broadcast networks and business publications to his credit and is available to speak on the latest Pearle Vision campaign.
ENERGY BBDO CREATIVE CREDITS
Client: Pearle Vision
Spot: "Maya"
Aired: 8/1/21
Agency: Energy BBDO
Chief Creative Officers: Josh Gross & Pedro Pérez
Creative Directors: Erika Wolfel Hillman &
Michele Sloan Brandel
Copywriter: Tanvi Tandon
Art Director: Jason Murray
Head of Integrated Production: John Pratt
Senior Producer: Maddie Gorman
Director of Music: Daniel Kuypers
Music Producer: Nick Maker
Managing Director: Jeff Adkins
Production Company: Interrogate
Director: Samir Mallal
Managing Director/Owner: Jeff Miller
Head of Production: Nathan De La Rionda
Producer: Jack Beardsley
Director of Photography: Andrij Parekh
Post-Production Company: Flare Chicago
Editor: Casey Cobler
Executive Producer: Jenny McDonald
Senior Audio Engineer: Steven Aguilar
Senior Motion Designer: Viktoryia Kryvanos
Flame Artist: Jason Kerman
Color Company: Company 3 New York
Colorist: Tom Poole
Music: "Perception" by Milan Nivard
Music House: Birdbrain
Voice Talent: Lia Mortenson
Pearle Vision was founded in 1961 by Dr. Stanley Pearle , who began the concept of one-stop, total eyecare with the opening of the Pearle Vision Center in Savannah, Ga. Dr. Pearle combined complete eye exams with an extensive selection of eyewear. In 1981, Pearle Vision began offering franchise opportunities to select doctors and opticians. Today, with more than 550 EyeCare Centers located throughout the United States , Canada and Puerto Rico , Pearle Vision is built around a doctor-centered business model with a primary focus to deliver genuine eye care to patients and become the neighborhood trusted source for all their eye care and eye wear needs. Pearle Vision is owned by Luxottica, a leader in premium fashion, luxury, and sports eyewear. For more information, visit PearleVision.com. And, to learn more about the Pearle Vision franchise opportunity, visit ownapearlevision.com or call 1-800-PEARLE-1.
Photo - https://mma.prnewswire.com/media/1599982/Maya_Spot_Screen_Grab.jpg
Logo - https://mma.prnewswire.com/media/1599981/Pearle_Vision_Logo.jpg