Vivid City Appoints Ex-Nike Greater China Marketing Director Danny Lee as Chief Creative Officer

    Lee previously spent six years with Nike integrating and leading the brand across theGreater Chinaregion including the award-winning 'running makes the world go around' campaign on one ofChina'shero screens - Metro City, a circular screen inShanghai. Prior to Nike, he had senior roles at Ogilvy, Wunderman and Mindshare. Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City's network of LED...

 

Lee previously spent six years with Nike integrating and leading the brand across the Greater China region including the award-winning 'running makes the world go around' campaign on one of China's hero screens - Metro City, a circular screen in Shanghai. Prior to Nike, he had senior roles at Ogilvy, Wunderman and Mindshare.

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City's network of LED screens across the Chinese market. Lee said that he is delighted to have the opportunity to work with Vivid City's clients, "There is no doubt that I am extremely honoured to have the opportunity to serve as Chief Creative Officer of Vivid City. My aim is to offer our clients award-winning and memorable OOH brand experiences across the Chinese market".

Alistair Ballantyne, Founder and CEO of Vivid City added, "Danny's previous work in the China region is best in class. We are excited to provide our clients with a creative service that will ensure their campaigns are unique, interactive and have unparalleled visual impact across China's top tier cities''. 

According to a recent Group M brand safety report, there is $18.7billion of online advertising fraud in China making China account for over 80% of the total digital advertising fraud globally. This coupled with the high cost of Chinese TV means the OOH sector looks set for a bright future.

Vivid City is an OOH advertising agency with offices in London and Shanghai.

Assets available / provided:

Picture of Danny Lee

GroupM report (p.29) https://www.groupm.com/news/groupm-brand-safety-guide-2019

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For media enquiries and interviews, contact:

Alistair Ballantyne
[email protected]

Photo - https://mma.prnewswire.com/media/1081377/Danny_Lee.jpg