ASOS Marketplace, One Year On, Four Success Stories

Sales are saving local shops

ASOS Marketplace is proving a lifeline for struggling local independent shops. Deborah Ellis from , who owns a small vintage shop in Margate, explained,  

https://marketplace.asos.com/boutique/madam-popoff-vintage

The perfect ecommerce starter kit

owner Steph Cox describes ASOS Marketplace as the 'perfect ecommerce starter kit' explaining:    

https://marketplace.asos.com/boutique/annie-and-the-mannequins

ASOS Marketplace sellers have been astounded by the sales of their Christmas Jumper line since uploading it to ASOS Marketplace at the start of the festive season, making over £20,000 in 3 weeks.

https://marketplace.asos.com/seller/alternativelondon/collection

A platform for establishing my business

ASOS Marketplace has also proven to be pivotal in unearthing new design talent, with one new menswear brand, , being scouted from the site to debut a spring collection on ASOS.

designer Sam Giles said,  

https://marketplace.asos.com/boutique/volklore

About ASOS Marketplace

ASOS Marketplace is a digital platform Built as a fashion democracy created and controlled by users, all sellers, regardless of their size, are encouraged to photograph their much-loved items - old and new - street-style, telling the stories behind them and passing them on for sale to other fashion enthusiasts.

Daily topical blogs and weekly trend reports from the Marketplace team reinforce the uniquely editorial feel to a user-generated, content-driven e-tail environment. Marketplace leverages the existing two million active customers who are already part of the ASOS network, opening up a global reach to sellers. Sellers are given advice from ASOS's expert team on how to display their items to maximise selling potential.

A 10% selling fee will apply to individuals for each item sold, with no listing fees or pricing menus. Boutique owners will pay £50 per month (which includes an Account Manager at ASOS, ability to customise their store front and premium listing on Marketplace) and a 15% fee on each sale.  Marketplace also has a substantial collection of vintage clothing, including vintage dresses, vintage t-shirts and also men's t-shirts.

For additional information, imagery or access to our sellers, please contact Justin Padgett , justinp@asos.com / +44(0)20-7391-0353