Press Conference: UN Women Launch HeForShe IMPACT 10X10X10 Initiative

WhoMr. Ban Ki-moon, UN Secretary-General H.E. Paul Kagame, President of RwandaH.E. Stefan Lofven, Prime Minister of SwedenMs. Phumzile Mlambo-Ngcuka, Executive Director, UN Women Ms. Emma Watson, UN Women Goodwill Ambassador Mr. Paul Polman, CEO, Unilever

Who
Mr. Ban Ki-moon, UN Secretary-General
H.E. Paul Kagame, President of Rwanda
H.E. Stefan Lofven, Prime Minister of Sweden
Ms. Phumzile Mlambo-Ngcuka, Executive Director, UN Women
Ms. Emma Watson, UN Women Goodwill Ambassador
Mr. Paul Polman, CEO, Unilever

What 
UN Women, the United Nations entity dedicated to achieving gender equality and women's empowerment, will unveil HeForShe's new pilot initiative, to galvanize momentum in advancing gender equality and women's empowerment. The new campaign IMPACT 10X10X10 is a one-year pilot effort that aims to engage governments, corporations and universities as instruments of change positioned within some of the communities that most need to address deficiencies in women's empowerment and gender equality. Top global leaders who will serve as founding Champions of the effort will be present to speak about the initiative. Media will then be given time for questions. After the press conference, a panel event will take place for invited guests. 

Seats are extremely limited;RSVP by Thursday, 22 January. Attending media must have a reconfirmation from Marian Salzman, CEO, Havas PR. 

When
Friday, Jan. 23, 8 a.m.-10 a.m.

Where
Kirchner Museum 
Ernst Ludwig Kirchner Platz 
Promenade 82 CH-7270, Davos

Live stream will be available here; images from the press conference as well as B-roll footage will be available here; follow live coverage from @UN_Women, @HeforShe, @ONUMujere, @ONUFemmes and the hashtag #HeforShe.

About UN Women 
UN Women is the UN entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. For more information, visit www.unwomen.org. UN Women, 220 E. 42nd St., New York, NY 10017. Tel: +1 646 781-4400. Fax: +1 646 781-4496. 

About HeForShe 
HeForShe is a solidarity movement that calls upon men and boys to stand up against the persisting inequalities faced by women and girls globally. The campaign strengthens the support for women's rights as human rights by enlisting the support of men and exhorting them to put themselves forward as advocates for gender equality. For more information, visit www.heforshe.org.

Media Contact:NO CALLS PLEASE
RSVP: [email protected]