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Binance Launches 'Binance Prestige' Bespoke Service for Private Wealth and Asset Allocators Taking First Step into Crypto Amid Rising Demand
The Alternative Investment Management Association found over half (55%) of traditional hedge funds now have exposure to digital assets in 2025, up from 47% in 2024, with 71% planning to increase their crypto exposure in the near term. 54% of wealth management professionals now see digital assets as key for client engagement, up from 44% last year, according to an Avaloq survey.
The launch of Binance Prestige comes one year after Binance introduced Binance Wealth , the first crypto exchange technology solution tailored for wealth managers who act as intermediaries to oversee their clients exposure to crypto assets and provide a user experience closely aligned to TradFi standards. While Binance Wealth empowers intermediaries in supporting their high-net-worth clients, Binance Prestige is built for affluent investors and asset allocators that prefer to invest directly, offering a high-touch service tailored to their unique needs. The positive market response to Binance Wealth, combined with a 32% increase in institutional trading volume on Binance from Q2 to Q3 this year, underscores rising demand for bespoke crypto solutions for the ultra-wealthy.
said Catherine Chen , Head of VIP & Institutional at Binance.
Binance Prestige is built on six core service pillars to provide comprehensive end-to-end coverage: onboarding, fiat access, structured products, capital financing, custody, insights and reporting.
To learn more about Binance Prestige, visit: https://www.binance.com/en/prestige
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Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 290 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com .
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