Analysis of Top 30 Features of Auto Mass Market and Luxury OEMs in North America, 2016-2025

The aim of this research is to identify the top 30 features in automobiles in both luxury and mass-market segments in North America and predict their penetration rates in 2025.

Government mandates on safety and emission regulations are driving auto Original Equipment Manufacturers (OEMs) to offer advanced technology features in cars. Advancement in the field of Artificial Intelligence (AI), in-vehicle connectivity, and electric vehicle technology has enabled OEMs and suppliers to continuously innovate and provide new features to customers.

The goal for auto OEMs is to build safe and comfortable cars. This can be achieved by autonomous cars that can interact with other cars, offering an extremely safe travelling experience. In the process of doing so, partnerships between auto OEMs, suppliers and technology companies are expected to increase.

These partnerships are expected to open up ideas for new business models that offer data-based services to customers. A majority of the top 30 features identified in this study are currently available across very few models, owing to the high technology cost; however, they have a great potential to penetrate across multiple models and hence, are worthy of investing into. Therefore, automotive OEMs and suppliers must watch out for potential opportunities to invest in the top technologies to gain a competitive edge.

Research Scope:

Key Questions this Study Will Answer:

Key Topics Covered:

1. Executive Summary

2. Research Scope and Methodology

3. Definitions and Segmentation

4. An Introduction to Technology Clusters

5. Analysis of the Top 30 Features

6. Growth Opportunities and Companies to Action

7. Key Conclusions and Future Outlook

8. Appendix

For more information about this report visit https://www.researchandmarkets.com/research/2bz4rd/analysis_of_top

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