New Research from team.blue Finds Small Businesses in Europe Want to Embrace Digital Tools and AI, But Struggle to Know Where to Begin

Confusion, Complexity and Confidence are Barriers to Adoption Confusion, Complexity and Confidence are Barriers to Adoption Theteam.blue Digital Maturity Report- based on insights from over8,000 European companiesin over 30 countries - shows that small businesses are overwhelmed by digital choice. The report shows that small businesses are overwhelmed by the sheer volume of digital choices and unclear pathways. Many report that digital technology feels complex and...

Belgium, 26/11/2025 (informazione.news - comunicati stampa - information technology)

Confusion, Complexity and Confidence are Barriers to Adoption

The team.blue Digital Maturity Report - based on insights from over 8,000 European companies in over 30 countries - shows that small businesses are overwhelmed by digital choice.

The report shows that small businesses are overwhelmed by the sheer volume of digital choices and unclear pathways. Many report that digital technology feels complex and time-consuming, with one in five citing a lack of time or resources as a barrier to adoption.

What's more, on average, small businesses rate their confidence in choosing and using digital tools at just 6 out of 10.

AI Adoption Is Growing, but Trust and Clarity Hold Businesses Back
AI is gaining traction, with nearly one in five businesses using it extensively and another third experimenting with it. Yet a quarter of respondents say they have no plans to use AI, a stance heavily concentrated among older, more established businesses (60%). Trust remains a major impediment: almost half trust AI less than human-led work, citing concerns around data security, accuracy, and brand voice.

Interestingly, while just over half of respondents believe AI will make them more competitive, more than 22% feel they still don't know enough to move on the subject.

Guidance Is Essential for SMB Digital Maturity
The strongest demand from small businesses is not for new technology but for clearer, simpler support, with 26% stating that they don't have the skills or knowledge in this area.

Half of respondents say step-by-step guidance would help them advance their digital capability, with 42% needing advice on what tools to use and 38% valuing related training and workshops.

"Digital tools only matter when they empower the people behind them," said Jonas Dhaenens, founder and president of team.blue. "Our focus is on making that experience more accessible and secure, because the prosperity of small businesses directly shapes the vitality of our communities."

The report was developed in partnership with team.blue brands SuperHosting, Simply.com, Loopia, Combell, Names.co.uk, LCN, Guru UKDedicated, Catalyst2, Register 365, LetsHost, Hosting Ireland, Webnode, Nominalia, Webempresa, Webnode, Raidboxes, TransIP and SimplyBook.me. The full report can be found here.

About team.blue  
team.blue is a leading AI-powered digital enabler for businesses and entrepreneurs across Europe (Austria, Belgium, Bulgaria, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, The Netherlands, Portugal, Serbia, Slovakia, Spain, Sweden, Switzerland, Turkey and United Kingdom). The company serves more than 3,3m SMB customers. team.blue is a one-stop partner for web hosting, domains, e-commerce, online compliance, lead generation and application solutions, supported by more than 3600+ experts. team.blue's vision is to make online business success simpler with the intelligence of AI at every step.

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