Spettacolo
Budweiser Unites with Tomorrowland and Tiësto Creating Original and Exclusive Music Experiences
Budweiser will kick off the festival by releasing an exclusive track by Tiësto and JAUZ titled "Infected." The song was inspired by the transformation that happens to consumers when they are immersed by the energy of the experience and music at Tomorrowland – becoming infected by the music. Created and produced together by Tiësto and JAUZ, the song captures the shared belief of Budweiser and Tomorrowland that music is the ultimate form of self-expression, with the ability to "infect the soul." The song will be released on all platforms on July 15 . The "Infected" track will be accompanied by an original music video that will be released in the days leading up to the festival.
The twelfth edition of Tomorrowland will kick off on Thursday night as festivalgoers are invited into the Brew District. Nestled within DreamVille, a campground where 38,000 electronic dance music fans go to relax, enjoy and unite, the Brew District features an around-the-clock open bar, food trucks and boutique glamping huts. It was inspired by AB InBev's world brands and the social experience of a bar to bring people together throughout the festival weekend.
Budweiser will help set the stage as Tiësto returns to Tomorrowland to give fans an epic performance of his infamous sets and new tracks. Tiësto, one of the world's best known DJs , will ignite Tomorrowland giving festivalgoers a musical experience to remember. To bring the experience to life for consumers who can't be in Belgium celebrating, Budweiser will be the exclusive partner to broadcast the Tomorrowland Live Stream online and in bars and clubs throughout the weekend. Additionally, in key bars and clubs in our markets around the world – the Tomorrowland experience will come to life with bar takeovers and special promotions.
," said Tiësto.
Beyond the Tomorrowland festival in Belgium , international markets will execute a series of local events against AB InBev's global Tomorrowland sponsorship. The brands executing in international markets include, Jupiler, Beck's, Budweiser, Quilmes, Cubanisto and more.
Tomorrowland Belgium, and other festivals across the world, is traditionally only experienced by those who are lucky enough to go. We are now able to bring the Tomorrowland experience to consumers around the world – in the bars, at home and with their friends. Through UNITE in key cities, to bring the Live Stream to bars and karaokes, through online and social content seen on their mobile device.
To hear the exclusive "Infected" track by Tiësto and JAUZ visit: https://soundcloud.com/musical-freedom/tiesto-jauz-infected/s-2AvHu
DJ Magazine's annual Top 100 DJs readership poll; 2002, 2003, 2004
The "King of Beers", Budweiser, was introduced by Adolphus Busch in 1876 and is still brewed with the same care and high‑quality, exacting standards. What began as an American original 139 years ago is a global brand today, enjoyed by consumers in 85 countries. In accordance with its original recipe, this great American lager is aged over Beachwood chips for 21 days which results in a perfectly balanced flavor and a crisp, clean refreshing taste. Budweiser is considered the world's most valuable beer brand*.
*SOURCE: 2015 BrandZ™
With a remarkable career spanning over 20 years, Tiësto remains one of the top dance music acts in the world. Revered for his live shows as well as for his production and remix work, Tiësto is a globally celebrated DJ that has been named "The Greatest DJ of All Time" by Mixmag and the #1 DJ by Rolling Stone. Through revolutionary moments such as being the first DJ to open the Olympic Games and headlining festivals like Coachella, Electric Daisy Carnival, Stereosonic, Tomorrowland, Ultra and more, he has helped pave the way for today's modern music landscape. His 2014 album, A Town Called Paradise, yielded Tiësto his first platinum single in the United States with "Wasted" [featuring Matthew Koma ] and his first gold single " Red Lights ." In February 2015 , Tiësto was awarded a Grammy® in the Best Remixed Recording, Non Classical category for his remix of John Legend's "All Of Me." This was Tiësto's first Grammy® Award and second Grammy® nomination.
Media contact: Nicole Mayo , 212-445-8393