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L'Oréal Paris Champions The Role Of Women In Cinema With The Launch Of Its Inaugural Lights On Women Award, Recognizing A Promising Female Filmmaker
As an Official Partner of the Cannes Film Festival for more than 24 years, L'Oréal Paris has always been a feminist brand that champions women's empowerment, specifically in the world of film through its privileged relationship with iconic actresses who embody the values of the brand. Now, L'Oréal Paris is going even further with this commitment, with the launch of a dedicated award program for women in cinema. Short films, thanks to their flexible format and relatively low barriers to entry, have long been considered to reflect the future of the film industry; as such, this award will encourage promising directors to pursue their creative ambitions and provide funding that will empower women in overcoming the obstacles that they encounter.
says Lights On Women Award Short Films competition he adds.
The under-representation of women in film is a major issue within the creative industry, with only 10.7% female film directors in Hollywood as of 2019*. Moreover, only 21.3% of short films are directed by women; and only 7 women have ever been nominated for Best Director at the Academy Awards*. In light of these figures, the need to reduce bias and achieve greater gender balance is both striking and urgent.
The winner of the inaugural will receive financial support of up to 30,000€. This unique recognition will also offer the winner a platform for increased visibility and will also gain access to a "sisterhood" of cinematic talent.
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