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Broccoli Microgreens Market to Reach $398.5 Million, Globally, by 2031 at 5.5% CAGR: Allied Market Research
Increase in popularity of the health benefits of broccoli microgreens, the adoption of roof gardens and park gardens to grow microgreens, the need of less resources to grow broccoli microgreens, increase in spending on healthy, fresh, and nutritious agricultural produce, and the surge in use of broccoli microgreens in the food services industry as flavor and texture enhancement ingredient drive the growth of the global broccoli microgreens market. However, a lack of understanding about the health advantages of broccoli microgreens and inadequate technical skills for their cultivation hamper the market growth. On the other hand, rise in technological advancements in indoor farming, including the resurgence of information technology in vertical farming and greenhouses, and rise in adoption of protected cultivation and financial and technical support from the government to farmers for erection of protected cultivation plants to increase the production of broccoli microgreens are likely to present new growth opportunities for the global market in the coming years.
Based on farming, the commercial greenhouses segment was the largest market in 2021, contributing to nearly three-fifths of the global broccoli microgreens market share, and is expected to maintain its leadership status during the forecast period. In the production of microgreens, greenhouse has been gaining significant share. This is because of the benefits associated with greenhouses such as establishing most suitable climatic conditions for each crop and stage of plant growth, greater control over pests, weeds, and diseases, and more efficient use of productive resources. Furthermore, they allow farmers extend the growing season. On the other hand, the indoor vertical farming segment is projected to witness the fastest CAGR of 6.4% from 2022 to 2031, due to the growing technological evolution in indoor vertical farming such as remote operations, insurgence of the information technology that allows managing things through mobile applications, automatic irrigations, and fertilizations.
Based on distribution channel, the farmers segment held the largest market share of more than two-thirds of the global broccoli microgreens market in 2021, and is expected to maintain its dominance during the forecast period. This is because farmers market provides wider access to fresh and nutritious food. Consumers are increasingly finding places where they can purchase fruits, vegetables, and organic items and therefore, selling microgreens in farmers market is preferred. Furthermore, microgreens growers are increasingly preferring farmers market, owing to less transport, handling, refrigeration, high profit, and less time in storage. On the other hand, the retail store segment is projected to witness the largest CAGR of 7.0% from 2022 to 2031, due to growth in expansion of retail stores and rise in adoption of high-tech cold storage facility in retail stores. Furthermore, rise in urbanization and expansion of the metro cities drive the growth of the sector.
Based on region, Europe was the largest market in 2021, capturing two-fifths of the global broccoli microgreens market and is likely to maintain a noteworthy growth during the forecast period. This is due to the rise in the health-conscious population and quick adoption of the indoor vertical farming technology in the region. Growing number of restaurants, increasing demand for healthy food items and the continuous expansion of area under protected cultivation in the region also drive the segment. However, the Asia-Pacific market is expected to manifest the fastest CAGR of 7.7% during the forecast period, due to the growing number of health-conscious people, high spending on functional foods, and increasing demand for organic vegetables in the region.
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