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Dragonpass Launches Landmark Loyalty Index as $1Bn Travel Benefits Platform Hits 40M Customers
LONDON , Sept. 26, 2025 /PRNewswire/ -- Dragonpass, the world's leading travel benefits platform, today launches its first-of-its-kind Loyalty Index, setting out the emotional and practical factors that build, break, and bind customer engagement.
The launch comes as Dragonpass passes a major growth milestone: scaling from a lounge-access provider into a
$1 billion global loyalty platform, powering Visa Airport Companion, Mastercard Travel Pass, Revolut lounge access and Investec inTransit.
With over 40 million members worldwide and partnerships spanning 37 of the top 50 global banks, Dragonpass has become the silent powerhouse behind financial loyalty, redefining how banks deliver value at the intersection of travel, lifestyle, and financial services.
Dragonpass' Loyalty Index shows that loyalty remains a critical driver of value for brands, but consumer patience is limited:
External research reinforces the picture:
Together, the findings confirm a crowded and fatigued loyalty market - one where generic schemes no longer cut through.
Dragonpass identifies five "Loyalty Languages" that decode how loyalty is felt, formed, and sustained:
Together, Trust and Rewards account for nearly 70% of UK consumers, showing that emotional security and practical value remain the bedrock of loyalty.
Dragonpass' growth story demonstrates the power of banking partnerships in scaling loyalty worldwide:
Contact us to request access to the full index.
Founded in 2005, Dragonpass is the world's leading digital platform for airport, travel, and lifestyle services, serving over 40 million members worldwide. Its partner network includes more than 200 banks, card issuers, and telecoms providers, enabling seamless access to 1,300+ airport lounges, Fast Track, dining, and lifestyle benefits.
Headquartered in the UK, with offices in Manchester and
London , Dragonpass also has a presence in the US,
Brazil , Singapore ,
Japan , South Korea and
China . Its plug-and-play loyalty technology - APIs, SDKs, and white-label integrations - underpins financial loyalty schemes globally, helping businesses enhance engagement with secure, localised, and scalable solutions.
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