Mammut #PROJECT360 - Now Featuring Five Spectacular Climbs

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     (Photo: http://photos.prnewswire.com/prnh/20150729/248805 )

     (Photo: http://photos.prnewswire.com/prnh/20150729/248806 )

With #project360, Mammut, the Swiss mountain sports specialist, is opening vistas to the mountains of this world virtually and visually - from the perspective of the mountaineer and directly from the mountain faces. A specially developed backpack with six cameras for a complete all-round view provided the pictures for this project. Since the beginning of 2014, professional mountaineers and Mammut employees have carried these camera backpacks to more than 30 mountains all over the world. Of these, five tours will be online from 29 July 2015: Eiger North Face (CH), Matterhorn Hörnli Ridge (CH), El Capitan (USA), Mount Elbrus (RUS) and the frozen waterfall Rübezahl (CH). The 360° images and films that were recorded can be viewed on http://www.mammut.ch/project360 and as mobile app for Android and iOS.

Thanks to these recordings, anyone can experience these legendary routes online, step by step; they tangibly convey the fascination of the famous, magnificent mountains.  With just a few clicks, the user can move across the faces, look right down into the depths or up at the heights and follow the progression of the route from right up close. The viewer himself can determine the direction of viewing. All 360° views can be controlled on smartphones and tablets merely by moving the gadgets.

Mammut Sports Group AG
Harald Schreiber
Tel. +41-(0)62-769-81-25
[email protected]