Editoria e Media
PR Master Class with ICCO Ethics Chair on Social Responsibility & Business Ethics - September 15, 2022
This Master Class will take place on
During the course Christina Forsgard will . She will explore the ethical issues that can be encountered in all areas of strategic communications and will develop an understanding of how to overcome ethical dilemmas. Through various study cases Christina will present the PR practitioner's roles and responsibilities regarding business ethics.
is the Ethics Chair at the International Communications Consultancy Organisation (ICCO) and Founder of Netprofile Finland. She is communications consultant specialized at cyber crisis communications and management, social media strategist, speaker, influencer, angel investor, startup coach, advisor and board member, and the author of social media book SUHDE (Relationship). Christina was nominated among TOP100 ICT Influencers in Finland in 2009. Between 2009 and 2014, Christina was the Chairman of MTL Communications Consultancies and was the Finnish representative at ICCO.
The WCFA is bringing together the most brilliant minds in public relations to lead on the essentials of the profession. The educational program is coordinated by SEC Newgate CEE Founding Partner, and all courses will be announced on www.wcfaglobal.com
1. The importance of personal credibility. How to become an industry expert and run an effective networking strategy to build your mark in PR.
2. Being a star of growth. New business, up-selling, deep-selling and other tactics for developing the PR business.
3. The true value of reporting and transparency of agency work. How to evaluate the PR results and measure ROI.
4. Excellence in budgeting and tracking the financial effectiveness of the project.
5. Shaping the reputation and building relevance. Data-driven PR strategy and effective communication planning in practice.
6. Big ideas and creative storytelling. How to build a strategic narrative to handle brand messaging in the era of social media and influencers.
7. How to make the brand voice vocal for all diverse audiences? Effective messaging - tools and techniques.
8. Getting top-tier coverage. How to work effectively with journalists and media outlets.
9. Advocacy Strategies. Developing effective stakeholder experiences and engagement.
Photo: https://mma.prnewswire.com/media/1894634/INVITE_15_09_22_WCFA_PR_Master_Class.jpg
Logo: https://mma.prnewswire.com/media/1448032/WCFA_Logo.jpg