Industria
MINISO Unveils Germany's Largest Store on Düsseldorf's Bustling Flinger Straße
Spanning over 500 square meters, the store features a bright, playful design with immersive IP-themed zones, including a 2-meter-tall Stitch figure, a blind-box wall, and co-branded displays—creating a lively, discovery-driven shopping experience for visitors of all ages.
The new store features around 3,000 SKUs, spanning vinyl plush, blind boxes, and a wide range of creative lifestyle products. With one of MINISO's most playful assortments of vinyl plush keychains, the store has quickly become a little "Keychain Plushie Heaven" for fans looking to pick their favorites.
Among the highlights is MINISO's new Zootopia-themed collection, launched in step with the excitement around the new film. Adorable vinyl plush, blind boxes, and accessories quickly became some of the fastest-selling items on opening day. The Hello Kitty & Friends Capybara collection was also a standout, and notably made its debut in Germany , with its adorable design and charming appeal making it a popular pick among shoppers.
The store further brings together fan-favorite IPs such as Hello Kitty & Friends Original, Stitch Gen Z, and One Piece, offering a more varied and playful product mix. Consumers can freely explore different IP collections, encountering a variety of characters and creative styles throughout the space.
On opening day, the store hosted a ribbon-cutting ceremony and introduced a range of interactive activities, including a lucky spin wheel and DJ performance, which drew large crowds eager to join in. The lively atmosphere and strong social media engagement quickly turned the store into a popular new spot for photos and social-media moments in Düsseldorf.
As IP-driven and experiential retail continue to gain momentum globally, MINISO is rapidly strengthening its presence across Europe . In Germany , the brand has experienced notable growth since opening its first IP Collection Store in Essen in 2024. MINISO now operates in key cities such as Munich , Hannover , Düsseldorf, including a high-traffic location in Westfield Centro , Oberhausen — the country's largest shopping mall and a major commercial landmark. With additional confirmed openings on the way, MINISO is poised to bring even more fresh energy, beloved IP-led products, and engaging retail experiences to consumers across Germany and beyond.
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Photo - https://mma.prnewswire.com/media/2841275/MINISO_Store_IP_Area.jpg
Photo - https://mma.prnewswire.com/media/2841274/MINISO_s_new_Zootopia_themed_collection.jpg
Photo - https://mma.prnewswire.com/media/2841273/the_store_hosted_a_ribbon_cutting_ceremony.jpg
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