Elettronica
Canon to Sponsor Four Years of the IAAF World Athletics Series, Beginning in 2013
Canon will sponsor a total of 15 IAAF World Athletics Series events, including the IAAF World Championships in Moscow, Russia , which will take place in August 2013 , and the IAAF World Championships in Beijing, China , scheduled for August 2015 .
Boasting a rich history, the IAAF held its inaugural World Championships in 1983 in Helsinki, Finland , making next year's event in Moscow the 14th to date. The Canon Group, which has long focused on promoting sports, decided to sponsor the championships based on shared goals with the IAAF, which celebrates its 100th anniversary this year, of "contributing to the promotion and development of athletics worldwide and its values of universality and excellence."
At numerous sporting competitions both in Japan and overseas, Canon has provided behind-the-scenes support to members of the press covering these events, including camera and lens maintenance services and product loans. To further improve on-site media support at each Canon-sponsored IAAF competition, the company will establish a camera service center at each event to assist the numerous journalists and sports photographers from various countries and regions across the world.
As an Official IAAF Partner, various Canon input and output products will be designated as official products of the IAAF World Championships, including cameras, lenses, video cameras, copiers, multifunction devices, printers, scanners, facsimile machines and projectors.
Through the use of Canon products and technologies, the Canon Group will continue contributing to the advancement of sports.
IAAF World Athletics Series: Canon Sponsorship Overview
World governing body: International Association of Athletics Federations (IAAF)
Homepage: iaaf.org
Event Schedule:
2013-2016
Anticipated month the event will take place; specific date(s) yet to be determined.