Leading German Cookware Brand Velosan Launches Promotional Campaign

Founded in 1896, Velosan boasts the world's most advanced manufacturing equipment complimented by each utensil being finished by means of a manual polishing process carried out by skills artisans, in addition to Velosan's tradition of incomparable German craftsmanship in terms of exterior design. Metro revealed that they had conducted a survey prior to this year's campaign with the results showing that more than three out of ten housewives on average were aware of the Velosan brand, due to the cookware maker having previously launched promotional campaigns in supermarkets across Europe and seen how the campaigns had boosted sales. Metro aims to promote healthy cooking and dining via the campaign.

COLOGNE, Germany, 17/01/2018 (informazione.news - comunicati stampa - varie)

Founded in 1896, Velosan boasts the world's most advanced manufacturing equipment complimented by each utensil being finished by means of a manual polishing process carried out by skills artisans, in addition to Velosan's tradition of incomparable German craftsmanship in terms of exterior design. Metro revealed that they had conducted a survey prior to this year's campaign with the results showing that more than three out of ten housewives on average were aware of the Velosan brand, due to the cookware maker having previously launched promotional campaigns in supermarkets across Europe and seen how the campaigns had boosted sales. Metro aims to promote healthy cooking and dining via the campaign.

Metro said that with this year's campaign they have lowered the minimum number of points needed to complete a redemption to 25 points besides the lowest ever product unit price. For the first time, the retailer allowed shoppers to redeem select products via the points they earn, allowing more flexibility in how the coupons can be redeemed.

Photo - https://mma.prnewswire.com/media/629212/Velosan_cookware.jpg