Cibi e Bevande
1877-2022: HAPPY 145TH BIRTHDAY BARILLA A STORY OF TASTE, KNOW-HOW AND SUSTAINABILITY
On the occasion of its 145th anniversary, interpreting the company's history, its relationship with art, and its ability to respond innovatively to the needs of each age and time.
, almost a century and a half long, : it has traversed , and , , (from the invention of the pasta packaging, to the one printed in 3D or with legume flour), and with communication campaigns that have set the standard, and icons of Italian-ness such as Academy Award winners Federico Fellini, Giuseppe Tornatore , Gabriele Salvatores. Barilla's vision has grown with its horizons, from the conquest of international markets (there are where its brands are present) to the major global issues of sustainable development and nutrition.
– " - brings people closer
and makes , from each individual to the planet. It's a commitment from field to fork, to bring to the world tasty, joyful and wholesome products, made with selected raw materials from responsible supply chains.
. A historic place where founder Pietro Barilla Sr used to welcome his first customers is now an experiential space to discover, among relics of the past and historical images, the new , with a dedicated multi-sensory and immersive path. Al Bronzo can be observed in many shapes, smelled to capture its aroma, touched to appreciate its roughness (thanks to the traditional method of bronze drawing), and tasted in the ancient laboratory with preparations by Barilla chefs.
Photo - https://mma.prnewswire.com/media/1963859/Barilla.jpg
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