Cibi e Bevande
Leo Messi And Mohamed Salah Go All In For The Love Of Pepsi MAX®
Featuring four-time UEFA Champions League winner, , and record-breaking forward and "Egyptian King," , this year's creative, sees the two iconic forwards engage in a playful duel of passion and entertaining technique for one of life's favorite refreshments – a delicious Pepsi MAX. As the pair pull up to a remote petrol station they discover there is only one can of Pepsi MAX left in the fridge. What quickly unfolds is a series of action-packed trick shots and skillful challenges as they go head-to-head for the coveted cola.
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Beginning today through the lead-up to the UEFA Champions League Final in Madrid , 65 countries around the world will be rolling out this year's suite of football creative, including exclusive content, as well as design-led packaging, out of home and in-store point of sale, across Pepsi and Pepsi MAX. While filming the 2019 campaign, Pepsi MAX captured some amazing behind-the-scenes moments with Messi and Salah. As expected, these athletes' feet are never far from a ball and Pepsi MAX kept the cameras rolling to capture their unmatched skills .
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Pepsi MAX is a proud sponsor of the UEFA Champions League.
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Nicole Tronolone : nicole.tronolone@pepsico.com
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world to enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
Photo - https://mma.prnewswire.com/media/819223/2019_PEPSI_FOOTBALL_CANS_MAX.jpg
Photo - https://mma.prnewswire.com/media/819224/2019_PEPSI_FOOTBALL_EXPANDED_KV_MESSI_MAX.jpg