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Nobu Hospitality's Transformative Approach to Real Estate
With 18 Nobu Residences across four continents, Nobu is charting an ambitious path toward global expansion. Since the announcement of its first residential project in 2017, Nobu has achieved remarkable milestones – demonstrating not only the power of its global identity but its ability to create vibrant communities that resonate with discerning residents seeking more than just a place to live.
Notable milestones include setting record pricing with the highest apartment sale prices in Abu Dhabi with penthouses at $37.5 million , and the swift three-month sell-out of Nobu Residences Toronto—achieved at what was then the city's highest average price point. These accomplishments, among others, firmly establish Nobu at the vanguard of a new era in luxury living.
Nobu Hospitality's residential global success is rooted in its strategic collaborations with world-class regional partners, including visionary developers such as Aldar Properties, RCD Hotels, Salboy, SODIC, Viet Capital Real Estate, Asset World Corporation, Breevast, Madison Group, Enevoria Group, among others.
Designed to offer a residential experience akin to that of a luxury hotel, Nobu Residences provide exclusive access to signature Nobu dining, private catering, room service, wellness programming and a dedicated experience team – a lifestyle that seamlessly integrates into the essence of modern real estate. Nobu's approach to residences is rooted in cultivating a sense of place among like-minded individuals, by delivering spaces that reflect the brand's Japanese minimalism and contemporary luxury. In this evolving landscape, brand loyalty plays a pivotal role in rent premiums and real estate sales as location, and Nobu is a pioneer in this shift.
" , said Trevor Horwell , CEO of Nobu Hospitality. "
Developers and partners across the globe are increasingly drawn to the "Nobu effect", a proven combination of brand equity, lifestyle premium, and sales velocity. The Nobu name adds value but also creates loyal communities of residents who are drawn to the brand's unmistakable lifestyle, evident through historic cross-continent sales in record time.
Through its pioneering approach to branded residences and impressive growth trajectory, Nobu Hospitality will continue to redefine luxury living on a global scale, combining signature lifestyle and design for an unparalleled residential experience.
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