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Clive Owen and Paolo Sorrentino Lead (R)evolution to Film for Campari Red Diaries 2017
Representing a step-change in the brand's communication, brings to life the powerful ethos that "every cocktail tells a story", celebrating cocktails as a powerful vehicle for expression by shining a light on the influences that inspire bartenders to share their craft.
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http://www.multivu.com/players/uk/7946751-clive-owen-paolo-sorrentino-campari-red/
The 2017 Campari Red Diaries journey harnesses the richness of storytelling, using short films for the first time to guide Campari lovers on an imaginative journey through a year-long series of cocktail stories.
The founding story, a noir called , was written and directed by the Italian internationally-renowned award winner, and stars globally-acclaimed actor, .
While ignites the journey, it is complemented by a collection of 12 cocktail stories from bartenders from all over the globe, with young and emerging Italian director, Ivan Olita , bringing the artistry and flair of each bartender to life.
While the content will be housed exclusively on Campari's YouTube channel, the premiere of and the unveil of will take place on 24 January 2017 in Rome, Italy ; home to the legendary Cinecittà film studio.
On writing and directing comments,
On his involvement, the Golden Globe award-winning adds,
of Gruppo Campari comments,
http://www.campari.com
#Campari #RedDiaries
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(Photo: http://photos.prnewswire.com/prnh/20161011/427145 )
Video:
http://www.multivu.com/players/uk/7946751-clive-owen-paolo-sorrentino-campari-red/