"The Big Build" - Mars Leads One of the Largest Coral Restoration Events in History

Frank Mars, Board Member and Former Board Chair of Mars, said: "14 years ago, I asked a small team of Mars Associates a simple question if it would be possible to rebuild a coral reef ecosystem. And today, I'm proud to say that the answer is yes, both technically and scientifically. As we build on two decades of dedication to coral restoration through Mars Sustainable Solutions, it's thrilling to witness the cross-sector, community-centered collaboration shown in 'The Big Build,' demonstrating that it is possible to deliver resilient coral restoration at a large scale. The world we want tomorrow is not going to materialize on its own. The success of SHEBA Hope Reef demonstrates that we can change the course of coral reefs if we collectively change how we live, work, and play together today." 

Indonesia, 03/08/2023 (informazione.news - comunicati stampa - ambiente)

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For nearly two decades, Mars Sustainable Solutions (MSS) has been committed to coral reef restoration and is now leading one of the largest programs in the world today, with a mission to reverse long-term coral reef degradation. In 2006, MSS launched the Mars Coral Reef Restoration Program, focusing on the biodiversity of the Spermonde Archipelago off the coast of Makassar, Sulawesi, Indonesia - at the center of the most diverse and biologically complex marine ecosystem on the planet in The Coral Triangle.

Today, the program extends its reach to more than 30 reefs across 10 countries and five continents. And, Mars, along with its global partners, has successfully installed more than 60,000 Reef Stars – hexagonal sand-coated steel structures with attached coral fragments place across barren coral rubble fields – planting 900,000 coral fragments.

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The Big Build, part of the SHEBA Hope Reef initiative (now SHEBA Hope Grows), involves over 500 individuals actively restoring coral reefs, with a target to restore over 185,000 square meters (roughly the size of 148 Olympic Swimming Pools) by 2029.

SHEBA's coral reef restoration efforts, highlighted by the establishment of Hope Reef in Indonesia in 2021, have shown promising impacts with significant increases in coral growth (from 2% to 70%), fish population (260%), and fish species (64%). The ongoing restoration efforts span the world's oceans, including recent expanded commitments in Hawai`i, where Kuleana Coral Reefs, supported by the SHEBA brand, now operates across 30 sites on O'ahu and Maui , reaffirming their dedication to marine ecosystem preservation.

For more information, visit [https://buildingcoral.com/] 

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This common purpose unites our 140,000+ Associates. It is at the center of who we are as a global, family-owned business, and it fuels how we are transforming, innovating, and evolving to make a positive impact on the world. 

Every year, our diverse and expanding portfolio of quality confectionery, food, and pet care products and services delight millions of people and supports millions of pets. With more than $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR , DOVE , EXTRA , KIND , M&M's , SNICKERS , PEDIGREE , ROYAL CANIN , and WHISKAS . We are creating a better world for pets  through nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, pet welfare and comprehensive veterinary care with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™.  

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

Dan Strechay
Mars, Incorporated
Dan.strechay@effem.com

Liza Pluto
Mars, Incorporated
Liza.pluto@effem.com 

Photo - https://mma.prnewswire.com/media/2168519/Mars_Incorporated_event.jpg 

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