Salute e Benessere
BANILA CO Dominates the Global Cleansing Balm Market, Ranked No.1 Top Selling Cleansing Balm, by Euromonitor
SEOUL, South Korea , April 30, 2025 /PRNewswire/ -- Makeup brand announced that it has been named the world's top-selling cleansing balm brand , based on retail sales data compiled, according to data analytics company .
Widely recognized as the cleansing balm, Banila Co has solidified its position as a leading K-beauty brand through proprietary beauty expertise and innovative technology. According to Euromonitor, the global cleansing balm market was valued at approximately USD 1.04 billion in 2023. Banila Co accounted for 22% share of global retail value sales, reinforcing its standing as the No. 1 brand worldwide in this category.
At the heart of this success is Banila Co's flagship product, , which has now sold more than 90 million units worldwide. Since its debut, Banila Co has consistently invested in research and development to enhance the product's efficacy, with these efforts playing a significant role in strengthening the brand's market position.
is recognized for its ability to effectively remove makeup without leaving behind residue, while preserving key ingredients that nourish the skin. Its distinctive oil-balm formula melts seamlessly into the skin, delivering a gentle yet thorough deep-cleansing experience without causing irritation.
Banila Co has also expanded its product line to address a range of skin concerns. In addition to the existing
, , , and variants, the brand recently introduced the
line, offering targeted cleansing solutions tailored to different skin types.
Furthermore, Banila Co has collaborated with popular characters such as and to launch special-edition collections, transforming everyday cleansing into a joyful beauty ritual. Most recently, a playful partnership with has further strengthened Banila Co's distinctive brand identity and signature appeal.
A Banila Co spokesperson said, "We are honored that the excellence of our long-standing bestseller, , has been recognized worldwide. We will continue to strive to earn even greater trust in the global beauty market by delivering exceptional beauty products."
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