HAVAS LIFE EXPANDS GLOBAL PRESENCE WITH NEW AGENCY LAUNCH IN MIDDLE EAST

"This launch underscores our commitment to expanding Havas Life's footprint in regions where healthcare innovation is thriving—and where our clients are rapidly investing in multi-country growth across the Middle East," stated Charles Houdoux, CEO – APAC & LATAM of Havas Health Network. "With Carlo's leadership and our team's expertise, we're poised to deliver creative solutions that truly transform how healthcare brands connect with their audiences." "This launch underscores our commitment to...

"This launch underscores our commitment to expanding Havas Life's footprint in regions where healthcare innovation is thriving—and where our clients are rapidly investing in multi-country growth across the Middle East," stated Charles Houdoux, CEO – APAC & LATAM of Havas Health Network. "With Carlo's leadership and our team's expertise, we're poised to deliver creative solutions that truly transform how healthcare brands connect with their audiences."

Havas Life Middle East will offer a comprehensive suite of services, including strategic brand planning, creative development, digital health innovation, multichannel marketing, patient engagement, and disease awareness campaigns.

The agency's launch aligns with Middle East's vision to become a global hub for healthcare innovation and excellence. By combining local insights with Havas Life's global expertise, the Middle East Village is well positioned to become a key player in the region's healthcare advertising landscape.

"The Middle East is a dynamic hub for healthcare innovation and growth, making it the perfect location for Havas Life's newest office to serve our clients around the region," shared Carlo Nakhle, Business Director, Havas Life Middle East. "Our goal is to create campaigns that not only resonate with healthcare professionals but also empower patients and communities across the region. I am thrilled to lead this venture and collaborate with our talented team to make a meaningful impact.

"The launch of Havas Life Middle East represents more than just a geographic expansion—it reflects our belief in the region's immense potential to shape the future of healthcare. With thriving innovation ecosystems across the Saudi Arabia, Egypt, and UAE, we're excited to bring our integrated approach to health communications to clients and communities throughout the Middle East," said Dany Naaman, CEO, Havas Middle East. "This is a pivotal step in strengthening our regional impact and delivering work that truly makes a difference in people's lives."

ABOUT HAVAS HEALTH NETWORK 
Havas Health Network unites Havas Life, Havas Lynx, and Jacques, all wholly owned health and communications networks, with the consumer health businesses and practices of Havas Creative Network. The network's approach is centered around making a meaningful difference and has the talent, tenacity, and technology that health companies, brands, and people need to thrive in today's world. For more information, visit www.HavasHealth.com.

For media inquiries, please contact: Payton Green, Vice President of Global Communications, Havas Health & Creative Networks, [email protected] 

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