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SK-II Announces Partnership With Katie Couric On New Global Docu-Series: "Timelines"
The docu-series is the latest extension of SK-II's ongoing #ChangeDestiny global campaign platform and a follow up to 2016's award-winning "Marriage Market Takeover", 2017's "The Expiry Date" and 2018's "Meet Me Halfway For years, the #ChangeDestiny platform has inspired and celebrated the changes that women create in their lives through stories that empower them to challenge conventional norms and create their own destinies.
For more than 38 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera™, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera™ has become a special secret shared by celebrities all over the world such as Chloe Grace Moretz , Behati Prinsloo Levine, Tangwei, Ni Ni, Chun Xia , Haruka Ayase and Kasumi Arimura .
For the latest news and in-depth information, please visit http://www.sk-ii.com.
Photo - https://mma.prnewswire.com/media/925744/TIMELINES_with_Katie_Couric_SK_II.jpg
Video - https://www.youtube.com/watch?v=Ax1lwDzA1cA
Logo - https://mma.prnewswire.com/media/925366/skII_Logo.jpg