Cibi e Bevande
Sip into Summer: BACARDÍ® Rum Serves Up Tropical Vibes with New Passionfruit Flavor
With tropical and citrus dominating flavored rum trends*, BACARDÍ Passionfruit delivers an enticing blend of refreshing fruitiness and bold character, perfectly suited for social occasions. The flavored rum category is on an upward trajectory, expected to grow significantly over the next five years, and BACARDÍ is committed to staying at the forefront of this momentum, introducing exciting, eye-catching innovations, to recruit new consumers and drive the category expansion.
, comments on the launch:
Crafted using a base of BACARDÍ rum, BACARDÍ Passionfruit contains all-natural flavor and is gluten-free, delivering a perfect balance of sweet and tangy notes. From beachside celebrations to parties at home, BACARDÍ Passionfruit brings a taste of the tropics to any social gathering, making it the must-have drink for summer and beyond.
makes BACARDÍ Passionfruit the ultimate base for a wide range of cocktails, from simple mixed drinks to more complex creations, every sip is a celebration of tropical flavor. For the perfect summer serve, mix BACARDÍ Passionfruit with Lemonade, or try it with Cranberry Juice or Soda Water, and get ready to taste the tropics this summer.
BACARDÍ Passionfruit (70cl, 27% ABV) will launch in
the Netherlands , Germany ,
Sweden , Norway ,
Poland and Luxembourg throughout April and
May 2025 .
*Robertet 2023
**IWSR 2023
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