Spettacolo
The Stories Behind Campari Red Diaries & Short Film 'Killer in Red' are Unveiled
Today, Campari is officially unveiling the full campaign and the many stories that make up ; a holistic (r)evolution to the late Campari Calendar.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/uk/8025351-campari-red-diaries-2017-killer-in-red
Representing a step-change in the brand's communication, is a multi-layered campaign that brings to life the powerful ethos that "every cocktail tells a story", celebrating cocktails as a vehicle for expression by shining a light on the influences that inspire bartenders to share their craft. , the pivotal piece of the project, is a brilliantly executed short film directed by the Italian internationally-renowned award winner, and starring Hollywood actor, .
is the ignition of the masterful campaign, yet the journey is about bringing to life the artistry of bartenders in an authentic way. created by some of the leading bartenders from all around the world, with each brought to fruition through the medium of video by young and emerging Italian director .
Keeping with the tradition of the Campari Calendar of days gone by, as well as to ensure is a true (r)evolution, the protagonists and the bartenders behind each of the , are to be immortalised with the creation of the , shot by acclaimed Argentinian photographer, . As in previous years, only 9,999 copies have been printed and will not go on sale but will be internationally distributed to friends of Campari around the world as a memoir.
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(Photo: http://mma.prnewswire.com/media/459558/Campari_Red_Diaries.jpg )
Video:
http://www.multivu.com/players/uk/8025351-campari-red-diaries-2017-killer-in-red