Scienza e Tecnologia
FCM Travel relaunches 'Sam' as a revolutionary intelligent virtual assistant
Available across FCM's proprietary Platform, app, and browser extension, Sam delivers personalised, efficient, and seamless solutions, making travel smarter and more rewarding for customers globally.
Evolved from FCM's award-winning technology, customers will experience Sam as a conversational AI assistant – one that anticipates user needs, providing real-time answers, along with uniquely tailored recommendations to streamline every aspect of travel.
By learning from every single interaction, Sam ensures a consistent, high-quality experience across all touchpoints, empowering users with intuitive support whether booking trips, managing itineraries, or accessing travel insights.
"Sam is a game-changer for our customers," said John Morhous , Global Chief Experience Officer, FCM Travel. "This isn't just about answering your questions – it's about creating a travel companion that understands your preferences, simplifies complex tasks, and enhances every journey.
"In a sea of sameness, Sam delivers a true alternative by empowering all our travellers, bookers, and managers to focus on what matters most, while giving them the confidence that their travel needs are handled effortlessly.
"We pride ourselves on listening to the wants and needs of our customers, and this helps us to guide our innovation drive, allowing us to automate the ordinary to deliver the extraordinary."
Beyond its customer-facing capabilities, Sam works behind the scenes to unify FCM 's internal systems, integrating data from multiple sources to create a centralised intelligence, enabling our internal teams to deliver ever-better service and value.
"Unlike siloed AI systems, Sam's shared learning environment not only empowers our customers with a conversational assistant that anticipates their needs, but also enhances our internal operations," said Morhous.
"By equipping our experts with enriched customer profiles and real-time insights, they can deliver our customers a faster, more impactful service. This is about making travel more rewarding and efficient for everyone involved."
"How long is the security line at
Heathrow airport right now?" or "Do I have any loyalty benefits for my upcoming trips?"
"Do I have any travellers in Paris right now?" or "Connect me to an agent."
"Do any of our travellers have trips to
Mumbai in the next few days?" or "What's the progress on my support ticket?"
Please click here for more on Sam.
Photo - https://mma.prnewswire.com/media/2718092/FCM_Travel.jpg
Logo - https://mma.prnewswire.com/media/2717945/FCM_logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/fcm-travel-relaunches-sam-as-a-revolutionary-intelligent-virtual-assistant-302490085.html