Carbon emissions insights tool will guide businesses towards net zero

Kristian Rönn, Normative co-founder and CEO said: "A reduction in direct emissions resulting from fossil fuel combustion in the energy, chemicals and heavy industry sectors will bring down scope 2 and 3 emissions across the whole economy." Kristian Rönn, Normative co-founder and CEO said:"A reduction in direct emissions resulting from fossil fuel combustion in the energy, chemicals and heavy industry sectors will bring down scope 2 and 3 emissions across the whole economy." Kristian Rönn,...

Kristian Rönn, Normative co-founder and CEO said: "A reduction in direct emissions resulting from fossil fuel combustion in the energy, chemicals and heavy industry sectors will bring down scope 2 and 3 emissions across the whole economy."

Kristian Rönn, speaking at COP26 in Glasgow, said business leaders have to grasp the historic opportunity now to measure and take action to reduce their carbon footprint.

"These insights allow SMEs to begin the journey to net zero. We are excited to be able to put our unique database to good use, and there is much more to come," he added. "We are in a climate emergency and we must all take action, real action."

"With Google.org grant funding and six months of pro bono technical support from Google.org Fellows, we are making a substantial investment in the technologies that will be crucial to tackling climate problems," says Jen Carter, Head of Technology & Volunteering at Google.org. "The Normative's industry CO₂ insights is doing just that."

Read more net zero and access your industry CO2 insights here.

About Normative
Normative is the world's first carbon accounting engine, helping businesses calculate their entire climate footprint and reduce their greenhouse gas emissions. Co-founded in 2014 by Kristian Rönn to accelerate the transition to Net Zero, Normative sets a new standard in scientific accuracy for emissions accounting, powered by its market-leading emissions database. Normative is also the foundational software provider for the UN's SME Climate Hub through which thousands of small businesses have committed to net zero. normative.io

Contact
Cassandra Julin
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