Better Quality & Pricing Key to World Cup Mobile Video Success says Strategy Analytics

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During December 2013 Strategy Analytics surveyed over 500 mobile phone users in each of six mobile markets (China, France, Germany, Spain, the UK and the USA) about the consumption of media services on their phone. This research found that:

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Quotes:

Nitesh Patel, Director, Wireless Media Strategies, commented: "The World Cup offers an opportunity for Mobile Operators to let users experience the addictiveness of high quality video. Ensuring the availability of large screen, video optimized devices across handset portfolios, enhanced video quality delivered over the network and migrating users to 4G services will all serve to stimulate greater mobile video activity."

Susan Welsh de Grimaldo, Director, Wireless Operators & Networks, said: "Ad sponsored content, meter billing and time based billing will all contribute to growing video consumption on mobile but the bundling of branded content combined with no data charges ranked as the second key business model to accelerate video use in most markets."

Sue Rudd, Director, Service Provider Analysis, said: "Our results line up with Openwave Mobility's recent survey which found that of those mobile users interested in watching the World Cup on their mobiles, one in three in the UK and Germany and one in four in Spain said they were unlikely to do so due to video quality or pricing issues."

Openwave Mobility's survey results can be found at http://owmobility.com/press-release/world-cup-2014-fans-deterred-from-watching-games-on-mobile-devices

Strategy Analytics' Susan Welsh de Grimaldo will be participating in an RCR Wireless Google Hangout on mobile video trends and the World Cup on June 11th at 12:45-2pm ET on RCR's YouTube channel at http://www.youtube.com/user/RCRWirelessNews.

Strategy Analytics' Sue Rudd's blog: 'World Cup Fever creates a major Opportunity for Mobile Broadband Operators' - http://blogs.strategyanalytics.com/MBO/post/2014/06/05/World-Cup-Fever-creates-a-major-Opportunity-for-Mobile-Broadband-Operators.aspx

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

European Contact: Nitesh Patel, +44 1908 423621, [email protected]

US Contact: Susan Welsh de Grimaldo, +1 617 614 0724, [email protected]