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Trip.com Group Unveils Momentum 2025: Travel's Next Big Trends That are Gaining Speed
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The power of films and television on travel choices is stronger than ever, with 70% of travellers across the region planning trips inspired by what they've seen on screen. Romantic comedies and adventure films, in particular, have sparked wanderlust, with Millennials leading the trend at 72%. In Malaysia , a remarkable 91% of travellers credit media for shaping their travel plans, influenced by fan-favourites like and .
In South Korea , 66% of respondents cited movies and TV shows as key motivators. Shows such as have inspired trips focused on food exploration. This culinary media influence extends to Thailand , where popular programs like and are inspiring travellers to seek out dynamic food experiences abroad.
Destinations featured in iconic productions are also seeing increased interest. New Zealand's breathtaking "Middle-earth" landscapes and the historic charm of Kyoto, Japan , continue to draw fans eager to experience these magical places firsthand. This trend reflects a growing connection between travel and storytelling, as more people turn their favourite on-screen moments into real-world adventures.
Cruising is set to become a major growth segment in 2025, driven by scenic sea views, fresh ocean air, and diverse onboard experiences. According to the report, 44% of travellers place a high value on onboard dining, 38% are drawn to all-inclusive packages, and 31% prioritise live shows and entertainment.
Popular cruise destinations include Tokyo , Jeju Island, and the Maldives . Among Singaporean travellers, affordability (57%), scenic views (52%), and all-inclusive travel (51%) are the most attractive features of cruise holidays. Meanwhile, scenic sea views are the top draw for 62% of respondents aged 55 to 64 in Hong Kong .
Entertainment-driven travel is set to soar, with concerts and sporting events becoming major travel motivators in 2025. Following the global phenomenon of Taylor Swift's in 2024, which drew record-breaking crowds worldwide, nearly two-thirds (66%) of travellers now plan to organise trips around live events. This trend isn't just local—66% have already travelled internationally to watch their favourite artists perform, turning concerts into full-fledged travel experiences.
In 2024, sports tourism was driven by marquee events such as the UEFA Euro. Now in 2025, football remains the top choice for live sports travel, followed closely by basketball and the ever-growing popularity of Formula 1. Enthusiasts are not just attending these events but seeking destinations that offer complementary experiences, such as exploring local landmarks and culinary hotspots in between match schedules or race weekends.
In 2025, entertainment travel is poised to become even more immersive, with fans blending cultural exploration with their passion for live events. This growing demand signals a shift toward more experience-oriented travel, where the thrill of a concert or sporting event becomes the centrepiece of a memorable journey.
Social media will continue to shape where and how people travel. Viral travel content on platforms like TikTok has already influenced 45% of travellers' decisions. Popular destinations including Tokyo and Bali will further benefit from this trend, as users seek destinations with "Instagrammable" appeal. Trip.com's social-sharing travel platform is expected to play a key role in fostering this community-driven exploration.
The rise of AI-powered personalisation and sustainable travel will shape the next phase of the industry. Travelers are increasingly prioritising journeys that reflect their values, including cultural preservation and environmental protection. Trip.com Group's investments in AI and eco-conscious travel solutions position it to lead this transformation, creating seamless and impactful travel experiences for every traveller.
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com. Follow us on: X, Facebook, LinkedIn, and YouTube.
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