Elettronica
Bluetooth Headphones Market to Hold Revolutionary Growth Owing to Incorporation of Wireless Headsets With Smart Devices Till 2025 | Million Insights
Among different products categories, the in-ear headset was the leading segment with 46.9% of the market share in 2018. Features such as biometric sensors, increased talk time, hand-free calling and enhanced sound quality are bolstering the demand for this segment. On the other hand, the over-ear segment is likely to register the significant growth rate owing to its growing demand among fitness enthusiasts and athletes.
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Online sales channel occupied the largest market share with over 49% of the market share in 2018. Further, this sales channel is anticipated to witness the highest growth rate throughout the forecast period. The increasing trend of multi-channel retailing, growing digital penetration in emerging countries and celebrity endorsement of products through social media is positively affecting the segment growth. Further, the rapid expansion of e-commerce retailers such as eBay and Amazon in countries such as China and India is expected to proliferate the sales of wireless headphones.
Asia Pacific was the dominant market with a share of 34% in 2018. Further, the region is likely to grow at a significant rate and maintain its dominance over the forecast period. Rising popularity of jack less smartphones is a key factor driving the regional growth. Further, growing penetration of multi-branded stores coupled with increasing online retailing is expected to boost the Bluetooth headphones market growth in the region over the forecast period.
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