Cibi e Bevande
MIRINDA® UNVEILS VIBRANT NEW VISUAL IDENTITY & 'M'PACTFUL GLOBAL BRAND PLATFORM TO INSPIRE CREATIVITY
Mirinda's new direction and global brand tagline cements the brand as a representation of the next generation, celebrating and embracing these vibrant creators, who have the courage to express their creativity and bring their authenticity both in real life and online.
Coinciding with the #NoFlavourLikeYourFlavour launch, Mirinda has been given a striking new visual identity called "Making an M-pact", which was developed by PepsiCo Design and Innovation to ignite creativity. The Mirinda logo has been refreshed with a brighter green, along with sharper corners and cleaner lines to amplify its distinction. The iconic Mirinda 'M' serves as a canvas of creativity from which the brand is brought to life. The new visual identity features playful colour palettes which provide a burst of refreshment, while twirling spheres, fizzing bubbles and zesty fruit illustrations convey a sense of playfulness and energy throughout.
Each of the brand's 50+ irresistible fruit flavours, including fan favourites Green Apple, Orange, Pineapple, Strawberry, and Watermelon, will be given a corresponding colour palette, each with their own vivid, contrasting colourways. Mirinda's innovative flavour offerings are tailored to the unique palate of communities around the world, including Green Cream Soda and Orange Tamarind in Vietnam , and Acai Berry in Poland . The new visual identity will be visible on all Mirinda cans, merchandise, advertisements, retail displays, digital media and anywhere else you find Mirinda across its 200 markets.
, said
Mirinda's new visual identity will be rolled out across the leading 20 international markets from
May 2023 , with many featuring their native languages on the cans. Kicking off with
Vietnam and Thailand , the new visual identity will then appear in
Poland , Romania , Czechia,
Ukraine , Hungary , Croatia,
Gaza /Palestine, Mexico ,
Argentina , Egypt ,
Iraq , Uganda ,
Ethiopia , China ,
Pakistan , Kuwait ,
Qatar , Oman ,
Bahrain , and the United Arab Emirates and much more to come.
Alongside the new brand platform and visual identity system, Mirinda is committed to inspiring better choices for its consumers by offering reduced sugar alternatives. As part of this commitment, and to support PepsiCo's pep+ initiative to accelerate the reduction of added sugar across its wider portfolio, the brand successfully launched its Zero Sugar Orange flavour in both Poland and Nigeria and will continue to expand its low and no sugar portfolio internationally.
For information, please contact: pepsicomediarelations@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com , and follow on Twitter, Instagram , Facebook , and LinkedIn @PepsiCo.
Photo - https://mma.prnewswire.com/media/2069890/PepsiCo_Mirinda.jpg
View original content:https://www.prnewswire.co.uk/news-releases/mirinda-unveils-vibrant-new-visual-identity--mpactful-global-brand-platform-to-inspire-creativity-301817490.html