Elena Baturina's Think-tank BE OPEN Launches Open Call #BEOPENUrbanGreen to promote greener and more sustainable urban life

Rustling of leaves, touch of grass under bare feet, breath of flower scent – those are simple sensations we, urban dwellers, keep on forgetting. Often, densely populated modern cities lack vegetation, with their outdated city parks hidden within a perimeter outside residential areas, at the most. Rustling of leaves, touch of grass under bare feet, breath of flower scent – those are simple sensations we, urban dwellers, keep on forgetting. Often, densely populated modern cities lack vegetation,...

Rustling of leaves, touch of grass under bare feet, breath of flower scent – those are simple sensations we, urban dwellers, keep on forgetting. Often, densely populated modern cities lack vegetation, with their outdated city parks hidden within a perimeter outside residential areas, at the most.

Green environment within the urban context has positive impact on people's health and contributes greatly to our quality of life. Plants in the city provide welcoming shade, improve air quality, absorb CO2 and heavy metals and serve as a climate moderator.

Besides, it always boost one's spirits, no matter if that is about lush green park, a modest potted plant on your balcony or the sight of a powerful grass-blade forcing its way through the cracks in the pavement.

Share your visuals of happy green within an urban context via Instagram with the #BEOPENurbangreen hashtag, as a way to celebrate people's ability to creatively interpret and influence the reality.

The entries will close June 30, 2021. BE OPEN Community members will then select the winning post from a shortlist of submissions with the highest number of likes by Instagram users. The winner will receive a €300 prize.

BE OPEN is a cultural and social initiative founded by philanthropist, businesswoman and entrepreneur Elena Baturina. We believe that the ability for creative interpretation is not confined within the art and design industry. The series of online challenges reach out to those creative minds around the globe, who keep their eyes open, see inspiration in the everyday life, and are able to transform it with their own unique vision.