Adjust and TikTok iOS 14.5+ Guide Finds User Opt-in Rates Reaching Upwards of 50% in Select Regions

"The rollout of iOS 14.5 raised questions around the future of user acquisition and attribution in the mobile marketing industry, yet data shows that the impacts are not as dire as many expected," said Katie Madding, Chief Product Officer of Adjust. "Advertisers can continue to thrive, while maintaining customer trust, by embracing privacy-centric mobile marketing and leaning on industry-leading solutions that benefit all aspects of the app ecosystem." "The rollout of iOS 14.5 raised questions...

"The rollout of iOS 14.5 raised questions around the future of user acquisition and attribution in the mobile marketing industry, yet data shows that the impacts are not as dire as many expected," said Katie Madding, Chief Product Officer of Adjust. "Advertisers can continue to thrive, while maintaining customer trust, by embracing privacy-centric mobile marketing and leaning on industry-leading solutions that benefit all aspects of the app ecosystem."

Adjust and TikTok's iOS 14.5+ guide outlines tips on getting the opt-in, conversion value measurement insights, and best practices for campaigns launched in this evolving privacy-centered era. The guide also includes a number of best practices and recommendations for running campaigns on TikTok, including optimal account set-up for iOS 14.5+, best approaches for ad groups, and optimization solutions. 

Key findings include:

"As mobile marketing continues to evolve, we're fully committed to providing a safe and protected platform for our users, while developing dedicated solutions and optimization methods to navigate the changes together with our advertisers and partners," said Melissa Yang, Head of Ecosystem Partnerships, TikTok. "We're excited to unveil the latest insights from this report and continue building a place where marketers can engage the TikTok community in a meaningful way."

For additional insights, the full iOS 14.5+ guide is available for download here.

Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.

Adjust is a subsidiary of AppLovin (Nasdaq: APP), a leading marketing software platform providing developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement. Learn more about Adjust at www.adjust.com.

Media Contacts

Adjust
Joshua Grandy
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