Terra Madre Salone del Gusto, Piedmont Region Ambassador of Italian Food and Wine Culture in the World With a Historic Reputation

Terra Madre has grown in numbers and visibility in these 14 years, finding the right attention and sensitivity in Piedmont, the perfect destination, first and foremost, for every gourmet. Piedmont is an ambassador of Italian food and wine culture in the world with a historic reputation, with products of undisputed quality: from chocolate to IGP hazelnuts to rice grown in the largest rice fields in Europe, between Vercelli, Novara and Biella, and to the great variety of artisan cheeses, with...

Terra Madre has grown in numbers and visibility in these 14 years, finding the right attention and sensitivity in Piedmont, the perfect destination, first and foremost, for every gourmet. Piedmont is an ambassador of Italian food and wine culture in the world with a historic reputation, with products of undisputed quality: from chocolate to IGP hazelnuts to rice grown in the largest rice fields in Europe, between Vercelli, Novara and Biella, and to the great variety of artisan cheeses, with DOPs such as Castelmagno and Toma, Robiola di Roccaverano, Raschera, Murazzano, Ossolano and Gorgonzola.

Many of these territorial peculiarities were experienced by a group of four foreign journalists, two British, one German and one Belgian, invited to discover not only the gastronomic, but also the cultural and architectural heritage of the region. The press tour, organised on the occasion of the Terra Madre Salone del Gusto, was curated by VisitPiemonte, the in-house company of the Piedmont Region and Unioncamere Piemonte, which deals with the promotion of tourism and food in the region. On the first day, the group visited the city centre that will host the Nitto ATP Finals (2021-2025), including the main places of interest, the Royal Residences of the House of Savoy, a UNESCO World Heritage Site, the historic cafés and souvenir shops, the National Cinema Museum and the Mole Antonelliana, symbol of the city of Turin. After visiting Terra Madre Salone del Gusto, the journalists travelled to the city of Vercelli, where a guide took them on a tour of the historical centre and the main cultural and architectural sights. The last day was spent on Lake Maggiore, with a mini boat cruise of the Borromean Islands and gardens with a visit to Isola Bella.

For more information:
LaPresse SpA Communication and Press Office Director
Barbara Sanicola - [email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/895106fe-3fac-49e6-a0f6-93edcabcbbd2

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.